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Upworthy-Possibly Quite Worthy

Filter Bubble author Eli Pariser has partnered with Peter Koechly from The Onion to roll out Upworthy, “ a new social media outfit with a mission: to help people find important content that is as fun to share as a FAIL video of some idiot surfing off his roof.”

Upworthy seems to be taking an enlightened approach toward developing a curation and expertise sharing space; a thinking person’s Pinterest, if that helps. Given Pariser’s participation, this is definitely worth watching.

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